Meet The Team


Jo Wilson Wade President & CEO

A veteran of promoting the Lafayette - West Lafayette tourism and travel industry, Jo assumed the helm of Visit Lafayette - West Lafayette (VLWL) in January 1985. She started at the VLWL in December of 1980 as a convention service coordinator and had several titles before assuming the top leadership position. Jo oversees and provides direction for all VLWL functions. Her principle role is community relations. This includes explaining the importance of tourism to the community, being knowledgeable about legislation that could impact the visitor industry and keeping track of trends and technology that VLWL can use or share with others in the community to achieve successful results. Jo is passionate about the tourism industry and its positive benefits to Tippecanoe County and all of Indiana. She is actively involved with many community and state organizations, numerous committees, boards, festivals, and events. Her favorite state organization is the Indiana Tourism Association, having held several leadership roles over the years. Jo grew up in West Lafayette and is a graduate of Purdue University. She lived in several other Indiana towns and Madison, WI, but she has mainly lived and loved this area. Jo has two adult children living in the area. Her daughter, Courtney, a Hospitality Tourism Management, Purdue grad, works in the restaurant industry. Her son, Tyler, works for the City of Lafayette at McAllister Recreation Center. Jo enjoys biking the many trail systems and routes throughout the community. Her husband Dan is retired from Evonik and they have a dog named Bubba, whose job it is to make sure they both get out to exercise several times a day.

Lisa Morrow Vice President

Lisa serves as Vice President of VLWL. While she serves as financial controller by handling the business end of things for VLWL, she wears many other hats. She administers our grants program and coordinates most of our projects. In addition, she handles our advertising placement and marketing efforts. Her years of experience are an asset in providing guidance while keeping a keen eye on the bottom line. Lisa enjoys flower gardening, reading, vacations at the beach with family and friends and time on the golf course with her husband Jim.

Ashley Gregory Director of Partnerships and Data

Ashley Gregory is the "Director of Partnerships and Data". In this role Ashley works with our tourism partners to develop partnerships and opportunities to generate additional visitor spending in the community. This includes developing videos that showcase the community and our partners. In addition, she administers our customer relationship management (CRM) database program.

Janet Martinez Sales Manager

Janet Martinez is our "Sales Manager". In this role, Janet works with and promotes area hotels/motels, attractions, restaurants and events to help attract tour groups, meetings, conventions, reunions and weddings to Tippecanoe County. She prepares bids, presentations, itineraries and information to meeting and group tour planners. She educates our partners on what is available in the community and makes sure we have the correct information on our website and brochures. Janet also ensures that relationships are maintained between the lodging facilities and our visitor industry partners networks. Janet enjoys spending time with her three daughters and grandchildren. She loves to attend sporting events of all kind and is an avid Colts fan. Janet also likes to attend concerts.

Emily Weisenberger Sports Marketing Manager

Emily serves as the Sports Marketing Manager for Visit Lafayette - West Lafayette. Emily manages the golf stay and play packages for Tippecanoe County. She assists with local sports tournaments in marketing, social media and planning committees. Emily also helps develop and promote new sports markets for the Lafayette-West Lafayette area to pursue. Emily ensures that relationships are maintained between the tournament organizers, the media and visitor networks. Emily graduated from Purdue University's Hospitality and Tourism Program with a concentration in environmental sustainability. She worked as a Visitor Information Specialist at Visit Lafayette-West Lafayette during college from 2017-2019 and is now continuing her passion for the tourism industry. In her free time, Emily enjoys traveling, attending MLB games, managing her photography business, music and spending time outdoors.

Sara Erickson Director of Communications

Energetic, talkative and funny characterize our Director of Communications, Sara Erickson. Sara uses her wit and savvy to create interesting stories on our blog and social media sites, while working in PR to personally promote Lafayette-West Lafayette. Her goal is to use social media tools and one-on-one interaction to promote Lafayette-West Lafayette as a destination to writers, travelers and locals. Sara is a graduate of Ball State University with a degree in Travel & Tourism and History. She enjoys traveling, reading, cooking, and hanging out with her family and friends.