Meet The Team
David Bathe Interim CEO
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Dave Bathe earned a doctorate in history. He served as Chancellor of Ivy Tech for 17 years and CEO of United Way of Greater Lafayette for four years. He also has served on several local and national boards including treasurer of the College Alliance for Agriculture Advancement, past president of the City of Lafayette Economic Development Commission, vice president for finance of the National Council for Workforce Education, former member of Greater Lafayette Commerce, Visit Lafayette-West Lafayette, and Art Museum of Greater Lafayette Foundation boards, former chair of the Indiana Campus Compact Board, and former member of the Wabash Heartland Innovation Network, He was instrumental in developing Intersection Connection, a community partnership with the Lafayette Family YMCA, Franciscan Health, Junior Achievement, and IU Health. He is a former honorary commander of the 434th Operation Group, Grissom Air Reserve Base. Dr. Bathe and his wife Rebecca have three children Katherine, Alex, and Christine.
Lisa Morrow Vice President/COO
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Lisa serves as Vice President and COO for VLWL. Serving as our financial controller she handles all business operations for VLWL. She implements and manages our sponsorship program, coordinates and oversees our marketing efforts and manages multiple projects for VLWL. Her years of experience are an asset in providing guidance while keeping a keen eye on the bottom line. Lisa enjoys flower gardening, traveling, vacations at the beach with family and friends, Pickleball and time on the golf course with her husband Jim.
Ashley Gregory Director of Partnerships
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Ashley Gregory is the “Director of Partnerships”. In this role Ashley works to develop relationships with our tourism partners to create partnerships and opportunities that ultimately generates additional visitor spending in the community. This includes things such as developing videos that showcase the area and our partners, managing our partner’s business listings, coupons, and job listings on homeofpurdue.com, organizing our monthly Visitor Industry Partner tours and yearly community familiarization tours, administering our customer relationship management (CRM) database program and extranet portal and more. Ashley is a graduate of Purdue University with a degree in Hospitality and Tourism Management and a minor in Art History. In her free time, she enjoys spending time with her family, reading, cooking, crafting, and traveling.
Sara Erickson Director of Communications
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Energetic, talkative and funny characterize our Director of Communications, Sara Erickson. Sara uses her wit and savvy to create interesting stories on our blog and social media sites, while working in PR to personally promote Lafayette-West Lafayette. Her goal is to use social media tools and one-on-one interaction to promote Lafayette-West Lafayette as a destination to writers, travelers and locals. Sara is a graduate of Ball State University with a degree in Travel & Tourism and History. She enjoys traveling, reading, cooking, and hanging out with her family and friends.
Justinna Brown-Walter Data Strategist
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Justinna Brown-Walter serves as Data Strategist, leveraging research and analytics to support strategic marketing initiatives and data-driven decision-making. She loves visual storytelling, live music, and exploring new places.
Paul Whitehurst Sports and Group Strategist
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Paul, a resident of Greater Lafayette for over 25 years, originally hails from Northwest Indiana. He graduated from Purdue University in 2001 with a degree in Computer Graphics. Following his education, Paul served as a Production Director at SDI Innovations until 2017, when he founded Pooch Palace Resort, a successful dog resort that he operated until its sale in 2023. Paul looks forward to supporting sports event organizers, group travel planners, and tour coordinators by delivering strategic solutions that elevate group and athletic experiences in the community. Paul enjoys spending his free time with his puppy Macy along with traveling as much as possible.
Meredith Koeppen Experience Strategist
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Meredith, a Greater Lafayette native, graduated from Purdue University in May 2025 with a degree in Public Relations and Strategic Communication. She currently serves as the Experience Strategist at Visit Lafayette–West Lafayette, where she manages customer service initiatives, supports social media marketing, and coordinates a variety of hospitality and tourism efforts. Her work centers on promoting the area’s unique experiences and enhancing its reputation as a vibrant, welcoming destination. Outside of work, Meredith enjoys practicing yoga, reading, baking, and exploring new places through travel.
Serena Wilson Visitor Services Coordinator
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Serena Wilson is our Visitors Services Coordinator. She studied Education at Purdue University and is a life long resident of Tippecanoe County. She spent 16 years working with LTHC Homeless Services and is excited to bring that passion for helping people to our team. Off the clock, she enjoys tending to her flowers outside and spending time with her family and dogs.