Visit Lafayette-West Lafayette, Indiana


Jo Wilson Wade

Favorite quote: “Life is like riding a bicycle. To keep your balance, you must keep moving.”  ~ Albert Einstein
President & CEO

Jo Wilson Wade

A veteran of promoting the Lafayette - West Lafayette tourism and travel industry, Jo assumed the helm of Visit Lafayette - West Lafayette (VLWL) in January 1985. She started at the VLWL in December of 1980 as a convention service coordinator and had several titles before assuming the top leadership position. Jo oversees and provides direction for all VLWL functions.

Her principle role is community relations. This includes explaining the importance of tourism to the community, being knowledgeable about legislation that could impact the visitor industry and keeping track of trends and technology that VLWL can use or share with others in the community to achieve successful results. Jo is passionate about the tourism industry and its positive benefits to Tippecanoe County and all of Indiana. She is actively involved with many community and state organizations, numerous committees, boards, festivals, and events. Her favorite state organization is the Indiana Tourism Association, having held several leadership roles over the years.

Jo grew up in West Lafayette and is a graduate of Purdue University. She lived in several other Indiana towns and Madison, WI, but she has mainly lived and loved this area. Jo has two adult children living in the area. Her daughter, Courtney, a Hospitality Tourism Management, Purdue grad, works in the restaurant industry. Her son, Tyler, works for the City of Lafayette at McAllister Recreation Center. Jo enjoys biking the many trail systems and routes throughout the community. Her husband Dan is retired from Evonik and they have a dog named Bubba, whose job it is to make sure they both get out to exercise several times a day.

Lisa Morrow

Vice President

Lisa Morrow

Lisa serves as Vice President of VLWL. While she serves as financial controller by handling the business end of things for VLWL, she wears many other hats. She administers our grants program and coordinates most of our projects. In addition, she handles our advertising placement and marketing efforts. Her years of experience are an asset in providing guidance while keeping a keen eye on the bottom line.

Lisa enjoys flower gardening, reading, vacations at the beach with family and friends and time on the golf course with her husband Jim.

Ashley Gregory

Director of Sales

Ashley Gregory

Ashley Gregory is the "Director of Sales". In this role Ashley works with and promotes area hotels/motels, attractions, restaurants and events to help attract tour groups, meetings, conventions, reunions and weddings to Tippecanoe County. She prepares bids, presentations, itineraries and information to meeting and group tour planners. She educates our partners on what is available in the community and makes sure we have the correct information on our website and brochures. Ashley also ensures that relationships are maintained between the lodging facilities and our visitor industry partners networks.

Ashley grew up in Lafayette and attended Purdue University; graduating with a degree in Hospitality and Tourism Management with a minor in Art History. She loves to spend time with her husband and their cats as well as travel, cook, scrapbook and sew when she finds time.

Emily Weisenberger

Sports Marketing Manager

Emily Weisenberger

Emily serves as the Sports Marketing Manager for Visit Lafayette - West Lafayette. Emily manages the golf stay and play packages for Tippecanoe County. She assists with local sports tournaments in marketing, social media and planning committees. Emily also helps develop and promote new sports markets for the Lafayette-West Lafayette area to pursue. Emily ensures that relationships are maintained between the tournament organizers, the media and visitor networks.

Emily graduated from Purdue University's Hospitality and Tourism Program with a concentration in environmental sustainability. She worked as a Visitor Information Specialist at Visit Lafayette-West Lafayette during college from 2017-2019 and is now continuing her passion for the tourism industry. In her free time, Emily enjoys traveling, attending MLB games, managing her photography business, music and spending time outdoors.

Sarah Erickson

Director of Communications

Sara Erickson

Energetic, talkative and funny characterize our PR & Social Media Specialist, Sara Erickson. Sara uses her wit and savvy to create interesting stories on our blog and social media sites, while working in PR to personally promote Lafayette-West Lafayette. Her goal is to use social media tools and one-on-one interaction to promote Lafayette-West Lafayette as a destination to writers, travelers and locals.

Sara is a graduate of Ball State University with a degree in Travel & Tourism and History. She enjoys traveling, reading, cooking, baking and hanging out with her husband and friends.

Visitor Information Specialists

Front Desk Staff

This includes all the part time staff, generally Purdue Students and Interns. They are the face of Visit Lafayette-West Lafayette to a visitor's perspective. The duties of the Visitor Information Specialists are to assist visitors as they come through the door, call on the phone or email requests; they keep the visitors center running seven days a week. Also included in their duties are keeping the brochure racks stocked and taking on special projects as assigned, such as proofing and researching information for newsletter articles and new brochures.

For the most part our VIS staff are Purdue students, who often have not grown up in the area and they work hard to get to know the community and directions in order to be able to answer all the visitors questions or to be able to find where to find the answer.

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 Visit Lafayette-West Lafayette

301 Frontage Road
Lafayette, Indiana 47905

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